Jake Hook , BACP

Jake is an integrative humanistic counsellor who trained at CPPD London on its BACP-accredited Advanced Diploma in Integrative Humanistic Counselling. He blends humanistic principles with an integrative toolkit to support people working through emotional pain, trauma, and the practical pressures of everyday life. The BACP credential refers to membership of the British Association for Counselling and Psychotherapy and indicates adherence to a recognised professional framework.

He approaches therapy relationally and often uses creative methods while maintaining a clear focus on practical coping strategies. Jake aims to help people manage symptoms such as panic and anxiety in the here and now, while also exploring the deeper experiences that contribute to those difficulties. He has substantial volunteer experience, having supported callers at the LGBTQ+ helpline Switchboard for over five years and worked with the charity Talkzone, supporting children, young people, and adults.

In sessions he collaborates with clients to examine old patterns, attachment styles, and the reasons behind familiar responses, offering space for either change or acceptance depending on what best serves the individual. He works with a wide range of challenges including childhood trauma, bullying, anxiety, depression, sexuality and sexual health concerns, gender dysphoria, trust and relationship issues, and men’s issues. Jake also offers couples and relationship work, encouraging honest, exploratory communication. As a member of the BACP he follows its ethical framework, engages in regular supervision, and continues professional development to refine his practice.

Approaches in therapy and how online sessions can help

Client-Centered Therapy focuses on building a supportive, non-judgemental relationship where the client’s own goals and pace guide the work. It helps people who need empathy and acceptance while they explore personal challenges and decide on change.

Existential Therapy invites exploration of life meanings, choices, and personal responsibility. It can be useful for people facing life transitions, questions of purpose, or feelings of isolation by examining how values and choices shape experience.

Psychodynamic Therapy looks at how past experiences and unconscious patterns influence current feelings and relationships. It supports those who want to understand recurring difficulties, attachment patterns, and emotional reactions at a deeper level.

Finding the right approach is part of the therapeutic process, and Jake will work collaboratively with clients to identify what fits best based on their needs, goals, and preferences. This may involve trying different ways of working until a comfortable, effective approach is established.

Online therapy offers practical flexibility - sessions can take place by video call, phone, live chat, or text-based messaging - which helps integrate therapy into busy lives and supports access for people who cannot attend in person. Many licensed professionals find that these options maintain continuity of care while accommodating different communication styles and schedules.