Dr. George Baldwin , HCPC

Dr. George Baldwin is a registered Clinical Psychologist with the Health and Care Professions Council (HCPC), the UK regulator for health and care professionals, and has published peer-reviewed research. He completed a doctorate in Clinical Psychology at the University of East Anglia Medical School and has extensive experience in assessment, formulation and treatment of complex psychological difficulties for individuals, couples, families and small groups, working in line with guidance from the National Institute for Health and Care Excellence (NICE).

Across six years of clinical practice he has worked in primary and secondary care community mental health services for children and adults, psychiatric inpatient units including forensic and acute settings, physical health clinics such as paediatrics and chronic pain, and specialist learning disability and fostering services. His work spans the lifespan and includes support for anxiety, panic, depression, bipolar presentations, psychotic disorders, obsessive-compulsive difficulties, disordered eating, emotional dysregulation, personality-related problems, specific phobias and trauma related to abuse, neglect and bereavement. He is experienced in adapting interventions for neurodiversity including autism spectrum conditions, ADHD and dyslexia.

He brings together Cognitive Behavioural Therapy (CBT) and Systemic therapy as central approaches, and is also trained in Acceptance and Commitment Therapy (ACT), Solution Focused Therapy (SFT), Compassion Focused Therapy (CFT) and Dialectical Behavioural Therapy (DBT) skills. His style is warm and non-judgmental and he typically works in 45 minute sessions that begin with a structured assessment and a collaboratively developed visual formulation. That formulation highlights patterns in thoughts, feelings, behaviours and relationships and informs agreed goals and practical strategies to support change between sessions. He also provides clinical supervision to other psychological professionals.

Therapeutic approaches and flexible online care

Dr. Baldwin commonly uses Cognitive Behavioural Therapy (CBT), which helps people identify and change unhelpful thinking and behaviour patterns to alleviate distress and improve day-to-day functioning. CBT is often applied for anxiety, depression, sleep difficulties and mood regulation challenges.

He also draws on Systemic therapy to explore relationship and family dynamics, focusing on how interactions and roles within families or couples contribute to difficulties and how changes in those patterns can support recovery and resilience.

Choosing the right approach is a collaborative process. Dr. Baldwin works with each person to understand their needs, goals and preferences, tailoring techniques and the pace of work so the therapeutic model fits the issues being addressed and the client’s comfort level.

Online therapy options include video calls, phone sessions, live chat and text-based messaging, offering flexibility to fit therapy around work, family and other commitments. These formats make it easier to access licensed professionals from different locations, support continuity of care when travel is difficult, and allow clients to engage in a way that suits their communication style.