David Cuff , BACP

David Cuff is a humanistic psychotherapeutic counsellor who brings a steady belief in human potential to his work. He adopts a person-centered stance that values each individual's unique path and supports people in making sense of their experiences and navigating personal challenges. His manner is non-judgemental, relational, and holistic, attending to the interplay between inner life and external circumstances and following the client’s lead in sessions.

David is LGBTQI+ affirmative and approaches neurodiversity as a difference rather than a disorder. He works experientially, curious about felt sense and how the body holds experience, and encourages clients to draw on internal resources to live more fully in the present and resolve unfinished business. He recognises the impact of adverse childhood experiences on present-day patterns and supports people in exploring how early decisions and survival strategies shape current relationships and behaviour.

He completed a postgraduate professional qualification in Humanistic Psychotherapeutic Counselling at the University of Brighton and is a member of the British Association for Counselling and Psychotherapy (BACP) - the UK professional body for counsellors and psychotherapists. David also holds professional certifications in online and telephony-based counselling, has training in working at relational depth, and has completed child protection in education training. He is not currently accepting new clients.

Approaches for Online and Relational Work

David draws on client-centered therapy, which places the person at the heart of the process and emphasises empathy, genuine presence, and unconditional positive regard to help people explore their values and choices. Emotionally-Focused Therapy (EFT) is used to identify and work with core emotions and attachment patterns, supporting change in relationships and emotional responses. He also integrates somatic-informed ideas, attending to how the body stores experience and helping clients notice bodily sensations as part of healing and regulation.

Finding the right approach is part of the therapeutic journey, and David works collaboratively with people to identify what fits their needs, goals, and preferences. He adapts methods to each person’s pace and priorities, exploring different ways of working until a helpful way forward is established.

Online therapy offers practical flexibility - sessions by video call, phone, live chat, or text-based messaging make it easier to fit therapy around daily life and access support from where a person already is. These options can increase accessibility and continuity of care, allowing therapy to proceed even when in-person meetings are not possible.