Anjuli "AJ" Simon , LPC

Anjuli "AJ" Simon brings a thoughtful, strengths-focused approach to counseling informed by a Bachelor of Science in Psychology and a Master of Science in Mental Health Counseling and Substance Abuse from the University of Wisconsin-Stout. She is a Licensed Professional Counselor in Wisconsin - LPC - and also holds Wisconsin licensure as a Clinical Substance Abuse Counselor and as an Intermediate Clinical Supervisor, reflecting extensive training in both mental health and addiction treatment.

With 17 years of clinical experience, she has worked with clients ranging from children age five through adulthood across a wide range of concerns, including depression, anxiety, mood and personality disorders, trauma, grief, relationship issues, substance use, ADHD, and many situational life stressors. Her practice emphasizes Dialectical Behavior Therapy - a skills-based approach that teaches emotion regulation, distress tolerance, and interpersonal effectiveness - and Client-Centered Therapy, which prioritizes empathy, acceptance, and the client’s own goals. She integrates additional evidence-based methods as needed to tailor care to each person.

AJ aims to meet clients where they are, collaborating to choose the therapeutic style that best supports their goals. She encourages clients to build on their inner strengths and to pursue greater functioning and meaning in life, honoring the courage it takes to begin therapy.

Evidence-based approaches and convenient online care

Dialectical Behavior Therapy, often called DBT, is a skills-focused approach that helps people manage intense emotions, reduce harmful behaviors, and improve relationships through practical tools for emotion regulation, distress tolerance, and interpersonal effectiveness. Client-Centered Therapy emphasizes empathy, nonjudgmental support, and the client’s own goals, creating a collaborative environment where individuals explore their values and build self-directed change.

Finding the right approach is part of the therapeutic process. AJ works collaboratively with clients to identify which evidence-based techniques fit their needs, goals, and preferences, adjusting methods as progress unfolds to support meaningful outcomes.

Online therapy with AJ can take place by video call, phone session, live chat, or text-based messaging, offering flexibility for busy schedules and varied comfort levels. These options make it easier to maintain continuity of care, access therapy from different locations within her service area, and choose the format that best supports each person’s engagement and progress.